UX writing as a design discipline: why copy is half the UI

Microcopy, error states, and the button labels that quietly destroy conversion rates.

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Real question: how long did it take you to figure all of this out?

The part about iteration cycles really changed how I think about this.

This is the type of post that makes me keep coming back to ajabah.

Bookmarked. Coming back to this when I need to make a decision on this.