Brand identity in 2025: trends worth following and ones to ignore

Been in this space for 8 years and you've captured it perfectly.

I shared this with my team — this is the kind of content that sparks real conversations.

The data here is solid. This is a refreshing change from the usual hot takes.

Can you expand on the second point? I'd love to know more.

First time commenting here but this post brought me out of lurker mode.